Antonio Miró, in his 25 years dedicated to fashion, has been innovating and creating a definitive style through the years.

The Miró world is underlined with a Mediterranean look; a mix of the Barcelonian art, architecture and music.  Miró’s fashion collections are always moderate, simple, with top quality material, taking care of the small details.

Antonio Miró participates in the international fashion shows at Paris, Milan, Florence, Tokyo and New York.

Maurizio Duranti was born in Florence in 1949, he graduated in Architecture in 1976. Lives and works in Milan since 1987.  He has tutored at the Faculty of Architecture in Genoa and at the European Institute of Design in Milan from 1984 to 1989.  Amidst his realisations are the planning and design of building structures, the fitting out of exhibition stands and showrooms which have frequently been published by the national and foreign press for their innovative features.

Since 1990 he has concentrated his efforts on industrial design and has created many successful products for leading manufacturers of household products adopting all types of raw materials and productive technology.Numerous products designed by him are present in permanent collections of well-known museums throughout the world: Athenaeum in Chicago, Bunkamura Design Collection of Tokio, Neue Samlung Museum of Monaco Baviera, Museum of Design and Decorative Arts of Gent, Victoria & Albert Museum in London.His creations narrate imaginary stories and are full of irony which compete with everyday life. Although he has profound knowledge of productive work processes and the physical possibilities of raw materials, instead of technology he favours a narrative type of image.

It is difficult to associate the architect Toyo Ito to a specific trend, always observing the world for different ideas, his obsession for lightness and his fascination for the organic world has been transmitted to the bathroom.

Toyo Ito has designed for Altro a complete bathroom collection that is based on the flowing of water. The collections main element is a top made by Corian® of which the washbasin has the natural form of the erosion of water just like the sand at the sea.The tap is the element that transports water to fading concepts are used, which is something that Toyo Ito incorporates frequently in architecture.

The bathroom accessories and illumination allows us to travel to the geometric and cosmopolitan world. That urban and advanced touch, gives every day elements the required utility in the bathroom.

“The difference that existed between interior and exterior architecture of the 20th century is disappearing. There should be no limits as the buildings should be part of the ambience which in turn should penetrate into the buildings”  Toyo Ito.

Among the world’s mot prominent – and talented – architects Milan born Lorenzo Damiani is best known for his striking designs which adhere to the theory that less is much more.
He brings elegance to the products he touches. His understanding of smooth gently flowing lines and the effects they create within the environment they are to be integrated has seen rise to numerous awards.

Being able to maintain classic bathroom features while giving them a distinct styling twist, has progressed him through the ever-growing companies he now co-ordinates with.

Pau Roviras and Carlos Torrente distinguish themselves in the industrial design world by their practical and common sense creations. Their many works with baths, particularly for the German company Duravit, the Spanish company Altro and the urban project for Santa and Cole, confirm their belief that a minimum of parts equals maximum functionality.

Based on this premise, their designs for Supergrif’s d38 implement this equation and create products of authentic quality.

Miguel Mila is basically a designer of useful, practical objects; at the same time he introduces new harmonious forms, simple and elegant which show unusual, improved aesthetics.

His design of the Series Hydra for Supergrif has been, for many years, a true classic of modern design.

Currently the Creative Art Director of Paco Jaanson, John Gulbenkoglu designs products as well as travelling the world identifying trends in form and function in design and architecture and more specifically for the bathroom.  He has the thankless task of liasing with international product designers in order to adapt new products to the needs of the Australian market conditions.

Born in Istanbul, John has a master of architecture degree from ITU; In his earlier carrier as an avant-garde architect, he has helped shape the fusion of eastern and western trends during the 70s.  Now based in Melbourne, as he identifies and adapts the latest trends in the bathware industry, he helps us all to celebrate what is now become synonymous with creativity for bathroom products: Paco Jaanson.

What is a “virtual designer”? Ora Ito is the brand name of the designer Ito Morabito,born in 1977 in Marseille, France.  He got kicked out of design school after only a year and took matters into his own hands – first by working for an architect and then for the shoe designer Roger Vivier. He was only 21 when he decided to create fake products for real brands. He designed ‘ads’ for a Louis Vuitton bag and a camouflage-patterned carrying case for a Mac laptop and launched them on the internet… as if they really existed. Pretty soon the big brands discovered his abuse of their name… and they loved it. This collection of imaginary items was viewed around the world and so emerged the very first virtual label.

In contemporary Paris, he spends his days in his studio creating real products for an impressive range of clients. and now for Paco Jaanson bathroom…..
www.ora-ito.com

Giulio Iacchetti has been an industrial designer since 1992.  He also carries out work for several universities and design schools, in Italy and abroad.  He has been awarded a number of international prizes.

In 2001 his project for a disposable fork “Moscardino” (designed with Matteo Ragni) won the Compasso d’Oro ADI and is now part of the permanent design exhibition at MOMA, New York.
For Paco Jaanson bathrom, his first product is “Drop” a fun and practical showerhead, made of silicon – in a number of groovy colours.

www.giulioiacchetti.com